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Ever since we started Nosetta, our mission has been simple: create beautiful handbags using the finest materials from Lake Como, Italy, while keeping sustainability and ethical practices at the heart of everything we do. But guess what? Our dedication to responsible fashion just got some major recognition!
We're thrilled to announce that Nosetta has been chosen as a case study for the prestigious NYU Stern School of Business's Next Gen Fashion course! This incredible honor allows us to share our story with future fashion leaders and inspire them to build businesses that are both stylish and sustainable.
Professor Thomai Serdari, who leads the Next Gen Fashion course, explained that Nosetta was selected because we showcase how a fashion brand can be successful while prioritizing social and environmental responsibility. Apparently, our commitment to transparency, ethical sourcing, and local craftsmanship resonated with the program!
Our co-founder, Marco Porcellana, had the amazing opportunity to visit NYU Stern in February to present Nosetta to the students. He shared our story, our values, and the challenges and rewards of operating in the fashion industry today. In May, Marco even got to evaluate the final projects these talented students created based on the Nosetta case study.
Being featured as a case study at NYU Stern is a huge validation of everything we stand for at Nosetta. It proves that even a small brand like ours can make an impact by staying true to our principles. This experience also motivates us to keep pushing boundaries and creating high-quality handbags that are not only beautiful but also kind to the planet and the people who make them.
The student's final projects, informed by Nosetta's story, offered valuable insights. Many proposals highlighted the potential of experiential marketing strategies, allowing customers to connect with the brand's heritage and craftsmanship on a deeper level. This could involve exclusive behind-the-scenes tours of Nosetta's workshops or collaborations with local artisans for bespoke customization options. The students also recognized the power of leveraging insider information, such as the unique qualities of the Lake Como region's materials, to create a more compelling brand narrative.
We're incredibly grateful to NYU Stern for this incredible opportunity. We're excited to continue crafting stunning handbags from Lake Como's finest fabrics while staying committed to responsible fashion practices. At Nosetta, we believe that luxury and sustainability can go hand-in-hand, and we're here to prove it!
Want to learn more about Nosetta's story and our commitment to responsible fashion? Explore our website and discover the beautiful handbags we create!
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There are places on Lake Como that you would not expect to exist. Casa Bianca Como is one of them. A historic villa open to the public since 2024, it houses a deeply personal contemporary art collection — works by Francesco Vezzoli, Pier Paolo Calzolari and others — alongside Cova, the historic Milanese patisserie. We went on a winter afternoon. We will return.
The things we value most about how we work were not invented. They were inherited — from the mills, the artisans, and the rhythms of life on Lake Como. And they are responsible. Zero waste. Transparent supply chain. Timeless design. No compromise.
