NATURALIS HISTORIA PUBBLICITARIA

Nosetta is pleased to announce the "Naturalis Historia Pubblicitaria" exhibition presenting an evocative collection of advertising messages adorned with animal illustrations in collaboration with the Paola Mazza Historical Advertising Archive, one of Italy's largest collections.

Poster silkworms Sbroiavacca 1900 circa

This exclusive event will take place at our Como store and will be part of the off-festival during the prestigious Lake Como Design Festival, a celebration inspired by Pliny the Elder's Naturalis Historia. The Festival pays tribute to Pliny the Elder's quest for knowledge and appreciation of the wonders of the world.

Poster Campari Boschini 1928

The intersection of art, design and natural history is a fascinating weave that has crept through the pages of human creativity. In the advertisements, visitors will embark on an entertaining intellectual journey exploring the parallel evolution of animals from the early 1900s to the rise of television, from symbols and metaphors of human qualities to more complex beings such as friends and companions, admiring the creativity of iconic designers, including the brilliant works of Marcello Dudovich, Alfredo Busi, Armando Testa, etc.

Poster Toothpaste Odol Duse 1942

Discovering the eternal attraction of animals in advertisements, beautifully brought to life by the creativity of famous illustrations in an environment driven by the ethos of Lake Como textiles, becomes a sustainable and responsible tribute to the beauty of nature.

Margherita Denim Cuoio - Recommended bag for every exhibition. 

NATURALIS HISTORIA PUBBLICITARIA

Nosetta Store | Via Vitani 19, Como (CO)

September 16-24 2023 | h: 10.00-19.00

For more information on the Lake Como Design Festival 

www.lakecomodesignfestival.com