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This latest trend is taking the luxury goods industry by storm: #quietluxury.
It is actually a lifestyle all about understated elegance, quality craftsmanship, and responsible manufacturing practices, a refreshing departure from the ostentatious branding and conspicuous consumption of traditional luxury.
All the major fashion magazines, Vogue, Marie Claire, Elle, Vanity Fair,... are talking about it but it is not just limited to the printed paper.
Popular TV series and movies have picked up on the allure of quiet luxury, such as the hit show "Succession." The characters embody the trend with their sophisticated, understated style that speaks volumes without being overtly flashy. The show's costume designer, Michelle Matland, aims for a look that's "very real, understated, and elegant," perfectly in line with the quiet luxury movement.
Alfa Romeo vintage, Jaeger Le Coultre Reverso, Flexform, Loro Piana
Several luxury brands have also embraced the principles of quiet luxury. The Row, Bottega Veneta, Khaite are focused now on timeless designs, high-quality materials, and attention to detail. Their products are not heavily branded but are instantly recognizable by those in the know.
Celine is another brand that exemplifies the quiet luxury trend. The brand's aesthetic is sleek and minimalist, with a focus on quality materials and craftsmanship. The brand's subtle branding elements and emphasis on sophistication and quality appeal to those who value understated elegance.
We embody the principles of quiet luxury since our inception. We take pride in creating beautiful, responsible bags made with locally-sourced fabrics and expert craftsmanship. Our designs are timeless and crafted to last, rather than chasing fleeting trends. Our subtle branding elements, such as embossed logos and understated hardware, allow the quality of our materials and craftsmanship to speak for itself.
The quiet luxury trend is a refreshing change of pace from the flash and extravagance of some luxury. Its emphasis on quality, sustainability, and understated elegance is an exciting direction for the luxury goods industry to take.
We are proud to be a part of this movement, and we look forward to continuing to embody the principles of quiet luxury in everything we do.
In Berlin, we discovered a city where design and history engage in elegant conversation. Our first day began at the Neue Nationalgalerie, where minimalist architecture mirrored our design philosophy, before exploring KaDeWe's curated luxury offerings. Day two led us through East Berlin's cultural heritage at Kulturbrauerei, followed by independent boutiques in Mitte. Throughout, our versatile black cotton canvas crossbody proved the perfect companion. Our final stop at Charlottenburger Tor flea market, where we once found an exquisite bronze statue, reinforced Berlin's unique blend of historical reverence and contemporary innovation that continually inspires our approach to design.
Discover the best of luxury shopping in Lake Como: a journey between artisan tradition and modern design. From silk scarves to cashmere garments, handcrafted bags to local fragrances, each product tells a unique story. Immerse yourself in the authentic beauty of the Lario and enjoy an exclusive and refined shopping experience.
