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This latest trend is taking the luxury goods industry by storm: #quietluxury.
It is actually a lifestyle all about understated elegance, quality craftsmanship, and responsible manufacturing practices, a refreshing departure from the ostentatious branding and conspicuous consumption of traditional luxury.
All the major fashion magazines, Vogue, Marie Claire, Elle, Vanity Fair,... are talking about it but it is not just limited to the printed paper.
Popular TV series and movies have picked up on the allure of quiet luxury, such as the hit show "Succession." The characters embody the trend with their sophisticated, understated style that speaks volumes without being overtly flashy. The show's costume designer, Michelle Matland, aims for a look that's "very real, understated, and elegant," perfectly in line with the quiet luxury movement.
Alfa Romeo vintage, Jaeger Le Coultre Reverso, Flexform, Loro Piana
Several luxury brands have also embraced the principles of quiet luxury. The Row, Bottega Veneta, Khaite are focused now on timeless designs, high-quality materials, and attention to detail. Their products are not heavily branded but are instantly recognizable by those in the know.
Celine is another brand that exemplifies the quiet luxury trend. The brand's aesthetic is sleek and minimalist, with a focus on quality materials and craftsmanship. The brand's subtle branding elements and emphasis on sophistication and quality appeal to those who value understated elegance.
We embody the principles of quiet luxury since our inception. We take pride in creating beautiful, responsible bags made with locally-sourced fabrics and expert craftsmanship. Our designs are timeless and crafted to last, rather than chasing fleeting trends. Our subtle branding elements, such as embossed logos and understated hardware, allow the quality of our materials and craftsmanship to speak for itself.
The quiet luxury trend is a refreshing change of pace from the flash and extravagance of some luxury. Its emphasis on quality, sustainability, and understated elegance is an exciting direction for the luxury goods industry to take.
We are proud to be a part of this movement, and we look forward to continuing to embody the principles of quiet luxury in everything we do.
Nestled in the historic villa of 19th-century opera legend Giuditta Pasta, Mandarin Oriental Lago di Como represents the pinnacle of Italian hospitality. The resort's breathtaking 40-meter infinity pool, designed by Herzog & De Meuron, appears to merge seamlessly with Lake Como's emerald waters. Century-old botanical gardens, Michelin-starred dining at L'ARIA, and an award-winning spa create an atmosphere of timeless elegance. In this sanctuary of authentic luxury, Nosetta's handcrafted Italian accessories find their natural home—understated pieces that complement the resort's philosophy of refined sophistication.
The small tote bag has become an essential accessory in the fashion world. Combining functionality and style, this compact bag offers enough space for an iPad, phone, and wallet without sacrificing elegance. Prestigious brands like Goyard and Marc Jacobs have elevated this accessory to a luxury icon, while Nosetta offers artisanal versions inspired by Lake Como at accessible prices. Made with high-quality materials, the small tote represents the perfect choice for those seeking a practical, elegant, and sustainable bag for everyday life.
The Spring Summer 2025 collection features accessories in exclusive powder jacquard made in collaboration with Clerici Tessuti, suppliers to Dior and Hermes. The elegant labyrinth pattern is enhanced by the powder shade, the star colour SS2025 according to Harper's Bazaar.
The linen and cotton blend offers lasting sophistication, while the vegetable-tanned leather finishes develop a unique patina over time. Made entirely in Italy, the limited edition collection includes the Olmo hobo, two tote bags and a matching clutch.
