The Tote bag is every woman's must have. It is the bag par excellence. It is useful for those who are used to spending the whole day outside and juggling work, home and various commitments and therefore need to have many accessories with them.
Even literally it means the "bag to carry". The characteristic that defines them is the opening of the upper part and the two handles, comfortable to be carried on the shoulder. Originally the tote was the most basic bag of all from a technical point of view, it consisted of a single panel of material stitched along three sides to form a bag, completed by the handles. Over the years the design has become more refined and sophisticated.
In the 1930s, totes began to be used as a stylish accessory for women. These early fashion totes were often made from fabrics such as straw, raffia, or canvas and were decorated with embroidery, beads, or other embellishments. These bags were often referred to as "beach bags" or "market bags" and were used for carrying items such as towels and sunscreen to the beach or groceries from the market.
Iconic Maine-based L. L. Bean developed the very popular ice bag in 1944. It was a large, sturdy, durable canvas bag to carry ice from the car to the freezer.
Only in 1950s, totes became even more popular as a fashion accessory. Many luxury brands began to create totes made from high-quality materials such as leather, and decorated with designer hardware, prints, and other embellishments. These bags were often referred to as "shopping bags" or "carryalls" and were used for carrying items such as books, wallets, and other everyday essentials.
In the 60s Bonnie Cashin, American designer, created for Coach the bag we know today with elegant lines, without sacrificing practicality. This model of bag was extremely popular in those years. Very wealthy ladies who were lucky enough to own a yacht were big fans of this bag but they weren't the only ones to enjoy this comfortable accessory. Door-to-door newspaper sellers also used them, and over time all American wives wanted one, making it an indispensable thing for every woman. The housewives preferred it to other bags for its elegance and comfort and precisely with this revolutionary consideration of the bag, the tote bag became a true icon of style and the fight for the environment.
The Tote Bag achieved its maximum success, and then the definitive consecration in 1984 thanks to the executive chief of Hermès, Jean-Louis Dumas who created a more capacious and elegant version of the tote bag. It is said that on a Paris-London flight with the British actress and singer Jane Birkin, at the time she was a young mother, she complained to her companion about the little space in her bag. This is exactly how Dumas' brilliant intuition arrives, to create a practical and roomy bag but also elegant, feminine and luxurious, a bag with the aim of containing everything necessary and at the same time refined to get noticed.
Grace Kelly with her Hermes Birkin
Over the years, the fame of this simple and versatile model has never stopped. The Louis Vuitton Neverfull became the reference of everyday luxury.
For us, at Nosetta, tote bags are the foundation of the brand. It is the accessory that characterizes the Italian lifestyle and must be celebrated with refined elegance. We celebrate it offering several version always in exclusive fabrics.
To take a trip or to add a more refined touch to a look, the tote bag will never go out of style.
Nestled in the historic villa of 19th-century opera legend Giuditta Pasta, Mandarin Oriental Lago di Como represents the pinnacle of Italian hospitality. The resort's breathtaking 40-meter infinity pool, designed by Herzog & De Meuron, appears to merge seamlessly with Lake Como's emerald waters. Century-old botanical gardens, Michelin-starred dining at L'ARIA, and an award-winning spa create an atmosphere of timeless elegance. In this sanctuary of authentic luxury, Nosetta's handcrafted Italian accessories find their natural home—understated pieces that complement the resort's philosophy of refined sophistication.
The small tote bag has become an essential accessory in the fashion world. Combining functionality and style, this compact bag offers enough space for an iPad, phone, and wallet without sacrificing elegance. Prestigious brands like Goyard and Marc Jacobs have elevated this accessory to a luxury icon, while Nosetta offers artisanal versions inspired by Lake Como at accessible prices. Made with high-quality materials, the small tote represents the perfect choice for those seeking a practical, elegant, and sustainable bag for everyday life.
The Spring Summer 2025 collection features accessories in exclusive powder jacquard made in collaboration with Clerici Tessuti, suppliers to Dior and Hermes. The elegant labyrinth pattern is enhanced by the powder shade, the star colour SS2025 according to Harper's Bazaar.
The linen and cotton blend offers lasting sophistication, while the vegetable-tanned leather finishes develop a unique patina over time. Made entirely in Italy, the limited edition collection includes the Olmo hobo, two tote bags and a matching clutch.