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During one exhibition at the only modern art gallery in Como, Galleria Ramo, we had the chance to meet one exhibiting artist, Hyun Cho.
One of her pieces caught our eye and from there we started talking with Hyun.
That neon light work was a commercial message: “Up to 200% off”. In a world that is finally criticizing extreme consumism, fast fashion, waste, .. that work is absolutely a statement.
She is from Korea but with International studies in the USA, Australia, Turkey and Italy. We knew she highly rated in the art community and just a few days after our interview she was mentioned by the main Italian financial newspaper Il sole 24ore as one of the emerging artist from her country.
Since Nosetta loves art and design it a was a pleasure to discover more about her.
Hello Hyun, how are you ?
I'm feeling crucial, as something stronger than important - urgent.
[Hyun is quite humble but has a very dynamic personality that is always showing in her art and in her gestures and thoughts. - Ed.]
At first why did you become an artist ?
I've had a lot of love for art since I was a kid. It was a crucial decision in order to express myself. For me, being an artist means discovering something. Through my practices I want to take risks and my works to have the expression of my cultural mix.
What do you like of your activity ?
Catching up with the super funky and sporty images on the streets. Always love to see skaters run on the cities.
What is the message of your art in general ?
Freedom. I'm constantly mixing, editing and rearranging things. I want to create artworks that articulate my sensations and transform them in my own version. I recompose images from the streets, my childhood infatuation with Pop Art, and my interest in found objects, appropriation, language, and lyricism.
And definitely please tell us more about “Up to 200% off”.
Nothing is free! The idea of phrase "Up To 200% Off" is about nonsense. This phrase started my play with the freedom of language. People are free to think whatever they want with this phrase. I don't want to force anyone to think the same.
I take the advertising appeals of neon signs. I love how they are desirable. Make me want. Neon lights put me in the place where my mind and memory want to be and I'm fascinated by these psychological reactions.
What is fashion for you ?
90s Red Hot Chilli Peppers! Fashion is the expression of individuality. I’ve always been a fan of their music and they have everything what I like... unique, funky and energetic. I love their natural hardcoreness.
Last mandatory question: Your favorite Nosetta ?
Denim and leather bags. They express the street vibe with a natural combination.
We really loved meeting this brilliant young girl and wish her best for her career.
For any information on her art, pls contact www.galleriaramo.com
Only the Lake Como Design Festival creators could produce a refined guide for an authentic and innovative experience in our territory.
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